This reimagining of business in the digital age is digital transformation. It is a process of leveraging digital technologies to redefine the business process and end user experience to overcome market challenges and lead successful businesses. As we know the current generation is trendier and we come across all the way from LAN to Internet, paper to Smart applications for managing day to day business, it is a great opportunity to revitalize how we operate business with digital technology. The best part of digital transformation is happening right away for your organization when the project is kicked off and that means flexibility of business model is agile and ready to adapt according to the need of customer expectations. Digital technologies are enabling radically new ways to deliver value to customers, changing the economics of market.
Data, analytics, APIs, machine learning, and other technologies offer corporations valuable new ways to reinvent processes throughout the corporation—with the goal of lowering costs, reducing cycle times, or increasing quality. We also see process transformations in customer experience, where companies like Domino's Pizza have completely re-imagined the food ordering process; Dominos’ Any Ware lets customers order from any device. This innovation increased customer convenience so much that it helped push the company to overtake Pizza Hut in sales
Whereas process transformation focuses on finite areas of the business, business model transformations are aimed at the fundamental building blocks of how value is delivered in the industry. Examples of this kind of innovation are well-known, from Netflix' reinvention of video distribution, to Apple's reinvention of music delivery (I-Tunes), to Uber's reinvention of the taxi industry. But this kind of transformation is occurring elsewhere.
Digital business has obliterated established industry lines and ways of doing business, opening the door to new players from non-traditional sectors of the market. Their prize? The customer. Our research reveals that 72% of organization are focussed on improving customer experience through their digital transformation efforts. And with good reason: 82% of customers say the experience a company provides is as important as its products and service.
Customer expectations have never been higher. Customers demand personalized experiences in every interaction with a company's products and services. Organizations must iterate and innovate quicker and better than ever before. Technologies such as cloud computing, IoT, and AI are enabling the innovation that will deliver the value to the customer. Executives feel pressure to transform the business in order to position themselves to take advantage of new opportunities. Digital transformation has become an ambiguous, catchall term that encompasses a whole host of technology and business initiatives - from modernization, to cloud migrations, to digital platforms, digital transformation is seemingly everywhere. In the big picture, digital transformation refers to the process of using digital technologies to create new or enhances existing- business processes, culture and customer experiences to meet the changing business and market requirements.
We are pioneered in this space of digital transformation and we help our customers activate ideas and solutions to take advantage of new world of opportunity. We are strong team working with potential clients , across India, Australia and United States of America.